![]() Never mind maximum nit counts taken out of context which mean little to nothing to almost everyone outside of the TV reviewer and video enthusiast community: This TV has got it where it counts and has it in spades – whatever ‘it’ happens to be for you. By nearly every metric, it sets the standard for excellence. It will shock nobody that we’re head over heels for how beautiful the LG E8 OLED’s picture quality is right out of the box. The short version of the story is: The LG E8 is more powerful and refined than any OLED of the past, with some of the best picture processing available on the market today. With all of that praise administered, Amazon’s Fire TV Cube is the way to go if you want voice control over your entire entertainment system and not just your TV and smart home devices.Īs for the a9 processor, most of its benefits aren’t so user-facing that we want to dwell on them. We connected a PlayStation 4, instructed the TV to “switch to game console,” and not only did the E8 tune to the correct HDMI input, it set the TV to its gaming picture preset, thus reducing the lag (which, I’m told by trusted colleagues, is under 20ms) and bumping up the brightness. I also appreciated that LG threw gamers a bone and set the E8 up to recognize game consoles when connected. In other words: LG’s ThinQ voice-recognition system is the only one worth using right now. If we were to look to Samsung’s Bixby or Sony’s Android TV for an indication, the outlook wouldn’t be so bright. This isn’t to say I think everyone is going to get on board the voice-command train all at once, but with LG’s ThinQ system, I can finally see the future taking shape. ![]() ![]() ThinQ also made finding what we wanted to watch – be it through our cable provider, over the air with an antenna, or on a streaming service – far easier than we’ve experienced from competing TV brands. You can use natural language to get help switching inputs, switching TV stations, turning the volume up or down, having the TV shut down when a TV show is over, or having the TV remind you when one of your favorite shows is about to air. With ThinQ built in LG TVs, the Google Assistant is more powerful and helpful. On the other hand, the Google Assistant as built into a Google Home mini speaker is much more helpful but using it to control a TV feels anything but natural. The Google Assistant as baked into Android TV (Sony TVs in particular) is limited in its abilities outside of content searches. But as we’ve experienced over the last few weeks, that is far from true. You would think the experience with the Google Assistant would be the same, whether it was built into a small stand-alone speaker or into a TV. LG implements ThinQ across a broad selection of its major appliances and mobile devices too, and they are all meant to work together seamlessly. Calling ThinQ AI artificial intelligence is a bit of a stretch, but the intention is to convey the notion that the system is more intelligent and capable of learning over time than other TV built-in digital assistants. ![]()
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